FRIDAY, MAY 29, 2020
DOORS: 6:30, SHOW: 8:00

FEATURING PROMINENT TEXAS LABELS, BRAND NEW EMERGING DESIGNERS and some of the best work from young designers in the state.
After the shows are over, head over to the official after party at IPIC just down the street in The Domain!
Dawn Younger-Smith, Los Angeles transplant former model make-up artist/ muse to Salvador Dali Protégé Steven Arnold, has been in the fashion industry for 35 years. A photograph of her on display in Paris just 2 months ago.  Her brand Boudoir Queen has been contributing to the recycling of vintage textile revolution since 1999. Shannon LaRotta graduate of the UT fashion department interned with Dawn. They joined forces as co-designers in 2008 creating Boudoir Queen one of a kind creations for the past twelve years. Dawn and Shannon make upscaled couture pieces and push the boundaries of upcycling by using artisanal techniques that are inherent to haute couture. Each creation is unique and is dripping with gorgeous hand picked embellishments from the 1800’s to modern day. All pieces are one of a kind rarely using patterns instead focusing on free-draping. The items are resurrected in the way the designers feel in that current moment. Her designs have been sold all over the world focusing on a large online presence. Her designs have been featured in numerous magazine publications including Vogue Italia Haute Couture supplement, Vogue, ELLE, Love, Lula, Flaunt and many more. Specializing in stage clothing and music videos is her forte’ as she comes from a rock royalty background  married to music producer and former guitarist to Billy Idol, Mark Younger-Smith. Karen Elson, Patty Griffin, Zoe Arquette, Susie Cave, Sera of London and many others are Boudoir Queen clients. Her designs can also be viewed at Astoria’s Museum of Whimsy and Mow Museum. Boudoir Queen has been photographed and published by some of  the fashion industry’s leading superstar photographers. Her designs were included in the now iconic Vogue Italia story “Into the Haute” photographed by Paolo Roversi, Yelena Yumchuck (Vogue Nine West Campaign) and Hedi Slimane former YSL director. Patty Griffin once said in  Austin Monthly magazine, “Dawn’s clothing have a lot of soul which is getting harder to come by these days.” The quote is from 2005 and still holds true.

Shop Boudoir Queen


SuKaz Jackets began during Susan Hollingsworth’s years living in Kazakhstan, a former Republic of the Soviet Union. The name “SuKaz”, a combination of designer and country, embodies the visions dreamed and the journeys taken to showcase the beauty of Kazakh freestyle embroidery and bring the jackets to life. A subsequent move to London gave Susan the opportunity to bolster her endeavor with classes at Central St. Martins College of Art and Design, and further study with a private tutor in pattern making. SuKaz wearable art jackets each tell a unique story, with threads of ancient traditions interwoven with flashes of contemporary elegance.


After participating in AFW 2019 I can’t imagine a year without it! After completing my undergraduate degree in fashion design at Auburn University, I worked tirelessly on perfecting my construction and tailoring skills in bridal and ready to wear so I would be at the top of the game when starting up my label, Anmarie Design. Last years collection was centered around evening and romantic allure. This year’s collection is inspired by mixing colors, patterns, a touch of texture with architectural shapes and vintage oriental influences. From my love of fashion to yours, enjoy!

Sadie Swinney is a 12 year old designer who showed her first mini collection in 2019 during Spring Austin Fashion Week. This season, she will show 7 looks inspired by the Chinese Zodiac. She trains with Austin School of Fashion Design and Brittany Allen.

Dress different, Think different.

LALA is a signature clothing line created by designer, Laisa Macias, that launched in the heart of Austin, TX right off Congress Ave.

Laisa combines her love of high fashion with functionality, mixing high-end fabrics, bold bright colors, texture, and volume, to create pieces full of versatility.

This years capsule offers a preview of the 2020 collection, Manifesto. Enjoy!

megMORGAN is a fun and flirty woman’s ready to wear line that combines lace, fringe, sheers and leather to create a sophisticated well polished must have piece.

Kween is an untamed creative spirit with a passion for creating unique designs that showcase her love for her melanin and ancestral lineage. Kween founded Kweens Royal Tees in 2015 as a way to express her love for KommU.N.I.T.Y and give individuals apparel which promoted self-love and encourage them to recognize their Inner King and Queen!

Kweens Royal Tees is an online Kweentique offering kouture, hand•painted, handcrafted, unique, kustom, uplifting Tee shirts, apparel and accessories allowing each person who purchases our brand to unleash their inner Kween or King. Our apparel is designed to awaken the Royaltee you have within by using ancient powerful symbols, inspirational images and powerful statements helping to uplift our kommunities by helping others recognize their Inner Strength, Inner Beauty and Inner Kourage.

Soul Studio is a Natural Dye House and Slow Fashion Label by Mother/Daughter Duo Carol and Melissa Hargus. Their fashion line is inspired by the cycles of life, death and rebirth and utilizes floral waste to create imprints and abstract patterns on a variety of silk fabrics.

Creative Director, Celeste Johnny-Madhere, is no novice when it comes to the art of fashion.

From assisting her mom cutting out McCall’s patterns to designing original evening wear for prom, she got an early start that led her straight to the fashion industry’s capital, New York City.

Celeste then went on to pursue a career designing swimwear that would soon make waves among A-list trendsetters including Rihanna, Taraji P. Henson, Lala Anthony and Adrienne Bailon. Her collections have been featured in Elle UK, Essence and Shape Magazine, while boasting media coverage across esteemed platforms like Access Hollywood, ABC Chicago, BET Rip the Runway and movie productions.

Now she is devoting her talents to her new love, OLIVIA LONDON.

OLIVIA LONDON is an “aspirational” swimwear brand for the woman who desires to own the moment with luxury, sensuality and exclusivity. In a world full of rooftop pool parties, having signature swimwear is vital. This brand offers a unique alternative to the everyday swimwear currently found in the marketplace.

With her first OLIVIA LONDON collection, Shades of Brazil, Celeste takes us on a coastal journey showcasing the vibrant spirit and diverse culture of Brazil.

This collection is by far is her best work and truly inspires you to Live, Love, Swim.

Ecuadorian art-based swimwear brand by Ingrid Ortega with an emphasis on slow fashion. Bringing art to the beach.

At Phit Clothing, our mission is to make men feel confident and look good no matter where they are on their fitness journey.

Our stylish, size-inclusive activewear is for the active lifestyle and everything in between. No matter your size, shape, color or activity, you phit right in!

So whether it be to the coffee shop, gym or even Australia, with Phit Clothing, you can enjoy the journey.


Sustainable clothing, ethically made for empowered women

We are a fashion brand helping to make the lives of the modern woman easier. Using fabric of recycled and sustainable fibers, ethical practices from pre-production to post-production and empowering all women by celebrating their unique beauty, we are fashion with a purpose. We are chic style for the woman always on the go.


Introducing, Desire Torres, a San Antonio native and long time pioneering Latina fashionista who is a trailblazer for fashion in South Texas. Desire, also known as Des, has held a long time passion for fashion and has been sharpening her eye for design for almost a decade.

Des is a single mother of two, but that hasn’t kept her from playing a highly active role in the local and national fashion scene. Her brand Desja Chanel inspired by her daughter, Desja, who was diagnosed with Autism at the young age of 2, has long encompassed all the qualities Des has long seen in her daughter’s fight against being on the spectrum: STRENGTH, BOLDNESS, COURAGE, and POWER.
Strength to dress how you feel. Boldness to wear any and all colors and pattens. Courage to wear it proudly, and power to feel beautiful in whatever garments you chose.

In 2011, Des’s professional fashion career took off while she was living in Chicago. She was brought on to be the wardrobe costume designer for Netflix movie, The Lies We Tell but the Secrets We Keep. In 2012 another opportunity presented it’s self when she was hired as a wardrobe stylist and assistant producer for another Netflix film called, Girls Like Us.

After finding success in her fashion roles on set for both films Des then managed to produce and direct her first fashion show, Taking Over The Runway. A fashion show that included 4 designers and 20 models. The objective of this show was to raise funds to help female cancer patients pay their medical bills. One of Des’s first philanthropic endeavors but certainly not her last.

In 2013, Des made her return to Texas and wasted no time getting back to work.  That year she produced and directed, Acoustic Style Fashion Trends. An event that brought on several designers, to include designer Timeekah Murphy, from Atlanta, owner of Alani Taylor Co., who made her debut appearance that evening showcasing her first collection with Prodigy Life Clothing. Later that year Des produced and directed a highly anticipated LGBTQ event, Reign: A Splash of Class, which premiered during Houston Gay Pride.

While managing celebrity friend and designer, Timeekah Murphy in 2014, helping her establish a clientele for her brand, and getting her introduced to several celebrities to wear her merchandise, Des finally had a realization that it was time to take her expertise to the next level and Desja Chanel Boutique was born.

Desja Chanel Boutique started as an all women’s clothing line available in small quantities, then added a men’s collection, and later added accessories to compliment them both. As her business began to take off Des noticed a need from her clients for personal styling services, as well as, personal shopping services, which she was quick to add to her line.

Since opening her online boutique and additional services, Des has had the pleasure of working with and styling notable names such as, Texas rapper, King Kyle Lee, music artist, Darius Cooper, reggaeton artist, Kae Hache. Brand Ambassador, Arie Rose.  She also has created quite the buzz among celebrities who have been seen wearing her brand such as, former NFL St.Louis Cardinals wide receiver, Robert Gill, Def Jam recording artist, Alessia Cara, Reality TV star from Black Ink Crew New York, Jakeita “Sky” Days, American Rapper French Montana’s DJ, DJ Duffey, San Antonio Billboard Recording artist, Simply Rayne, Red Carpet Celebrity Host, Cosandra Calloway, San Antonio Vocalist, Latoya Chenelle, Miss San Antonio Texas Teen, Corie Cruz, and countless models from San Antonio’s own Lari Nelson’s Modeling Agency. As Desja Chanel becomes more well known this list continues to grow.

Don’t let these big names mislead you though. While Des has happily styled many high profile individuals, she takes the most joy in styling everyday people. From barmaids to entrepreneurs, vice principals to military officers, even mom’s who just want to look good on date night. Des aims to bring out the best in whoever she crosses paths with. Living by the words, “Fashion is what you buy, style is what you do with it,” and her favorite, “When in doubt overdress!”

In more recent events 2019 was a big year for Desja Chanel. In April, Des directed and produced, The World is your Runway Fashion Extravaganza, which was an effort to help benefit, The Autism Treatment Center of Texas. Even better, later that year in November she was selected to showcase Desja Chanel Boutique’s collection at the Dallas Talent and Model Expo, which included over 50 modeling agencies. She styled and dressed 25 models and was showcased along with big brands like Ralph Lauren Polo, American Fashion Designer of the Year, Roger Canamar, and well known Texas Designer, Daniel Hinojos.

Des didn’t waste anytime and started 2020 off with laser focus and collaborated with Master Barber and CEO of HairPalooza, Lici Lady Barber, producing and directing yet another high profile event, HairPaloozas first Fashion Segment, Lights, Camera, Fashion Runway Show. Desja Chanel Boutique was 1 out of 5 designers showcasing their collections, using over 25 models, 10 of which shocked the audience in Desja Chanel Boutiques Spring Collection.  Within the same week, Des participated in the event, Innovate the Runway 2, a Dream Week production, in which she showcased 4 models, with repurposed clothing donated by, Salvation army.

Of course her philanthropic ventures seem to take the forefront of many of her productions. As her goal has been, and always will be to raise awareness for those individuals, like her daughter, Desja whose voice may too often go left unheard. It is her hope that her efforts to bring awareness to these marginalized groups will bring change throughout the fashion Industry to give space for people of all backgrounds a chance to shine. This Latina is on the go, and she is working until she no longer has to introduce herself.