THE DOMAIN
SATURDAY, MAY 30, 2020
DOORS: 3:30, SHOW: 5:00

FASHION IS ABOUT DISCOVERY.
AT DESIGNERS, YOU’LL BE WOWED BY 15  EMERGING AND ESTABLISHED FASHION BRANDS FROM TEXAS AND BEYOND. THESE DESIGNERS ARE ALL PLAYING WITH FASHION BOUNDARIES. THEY’RE ALL FOCUSED ON WHAT’S NEXT IN FASHION. COME SEE THEM NOW SO YOU CAN SAY “I SAW THEM WHEN…”
FEATURING PROMINENT TEXAS LABELS, BRAND NEW EMERGING DESIGNERS and some of the best work from young designers in the state.
WE ARE PROUD TO HONOR 2019 STYLE SETTER DONNA TRYBA BENEFITTING THE KINDNESS CAMPAIGN. COME GET A PEEK INSIDE DONNA’S STUNNING CLOSET AND SUPPORT AN AMAZING CAUSE.
FEATURED ON THE RUNWAY
(more being added!)
CHELLIE FRIDAY
I learned to sew at an early age in my small hometown in Norway. I began by creating dresses for my Barbie dolls by secretly stealing my mums curtain fabrics and sewing machine. Later in my teens, I discovered how easy it was to modify and upscale my clothes, so that they would fit perfectly and look exactly how I wanted them to. Rather than buying more clothes old became new, and it was like “shopping” every time I made changes to them. That was the beginning of my love affair with fashion. I then decided to further my passion and completed my bachelor program Fashion Design & Creation in Women’s wear at The École supérieure des arts et techniques de la mode (ESMOD). From childhood to education and with the creation of my line, Chellie Friday. I am firmly rooted in the slow fashion movement.
Every aspect of my line, from design to product formation, is done by hand in my own studio in Austin, TX. I am particularly drawn to the beautiful world of plants and often use this as the inspiration for my collections. My items are a mix of vintage-inspired and contemporary women’s clothing to keep up with our current lifestyles. Emphasizing on a feminine style and bright happy colors, combined with an elegant yet quirky artistic touch. I frequently embrace linear shapes in my patterns that completely transform to a fluid and round design and shape when you put the garment on. My collection ranges from cocktail dresses to formal and office wear.
MEZ ATELIER

Growing up in Austin, I’ve always been surrounded by an array of styles that, somehow, meld into one weird, unusually distinctive culture. A culture completely inspired by it’s people that, in turn, have inspired me to be bold, daring, and artistically tell stories in my own original way. The medium I choose to tell my stories in is clothing. By utilizing couture techniques, I seek to create something unusually distinctive, custom to character, unique to the ideas in my head but relatable to those around me. Mez is striking, one of a kind apparel that unfolds my perspective of the world.

mezatelier.com

ZURI PERLE
Atinuke Adeleke took her first wearable art making class from local artisans in Nigeria 10 years ago.
A far cry from her professional legal background, she fell in love with the process of handcrafting wearable artisan pieces and, 7 years later started the brand Zuri Perle to provide African brides living in the United States with custom handcrafted pieces for their traditional wedding.
She continued her metalsmithing education at Kansas University with classes in CAD and 3d printing She has since expanded her line to incorporate a balance of her Nigerian traditional aesthetic and western experience.
Her aim is to showcase wearable art that are a far cry from the stereotypical cowry, bones, horn jewelry pieces that are associated with the African continent and showcase another side of the continent that is enamored with color, gemstones, and precious metals.
Her pieces have been seen on Say Yes to the Dress, CNN Africa, Bead Style Magazine (US), FOX 4, and local publications in her home country Nigeria.
FIVE ELEVEN COLLECTION

In 2008 I moved to Dallas with the determination of becoming a fashion designer. I began studying fashion design at The Art Institute of Dallas and transitioned to Wade College where I received my Bachelors of Arts degree in merchandising and design. During my collegiate career, I produced my clothing line all while working two jobs, and pursuing every opportunity to work in the fashion industry. Five Eleven stems from my birth date, May 11. My purpose with the line is to ignite self-confidence and enhance individuality. My aesthetic or vibe of the collection is a day modern bohemian free spirit. No matter the occasion, we want to be a part of your journey.

CHRISTINA WARD
After years acting as support to fashion brands such as Jessica Simpson, Nine West, William Rast, and Robert Rodriguez, I have always longed to start my own collection. I began pursuing this dream, little by little, with creating a few pieces on made-to-order sites. Fashion by Austin is the ideal platform to showcase my aesthetic of reinvented 1950s women’s apparel. The Christina Ward collection is an ode to bombshells featured in Italy’s Golden Era of film, specifically, Gina Lollobrigida and Sophia Loren. In short, sensuality married with a modern, minimalist sensibility. This is punctuated with the use of organza, fine linens and viscose.
LORR.

LORR is an unconventional company redefining ‘classic’ with nontraditional ideals through quality-centric product. LORR thrives to inspire individuals with bold imagery, a minimalist aesthetic and innovative design.

LORR is the culture catalyst that empowers people to challenge traditional ideals in order to pursue their passion. We do what we love. We write our own rules. We control our own fate. We determine our own worth. We defy labels and define ourselves.

This Product Is Not For Traditional Usage.

lorr.us

GOOD OASIS
My name is Mirandy Kim and I moved to Austin, TX about 2 years ago. I started learning fashion design Jan 2019 and worked with a local fashion design teacher to take private lessons and launched my first 3 look collection August 2019 for a model fashion show called #stigmafree fashion show that was used to bring awareness to mental illness. My collection was my first step into understanding sustainable fashion and my fabric was sourced from a warehouse in Dallas, TX that sold dead stock fabric. After that I started working on my 3 look collection for AFW. My journey has been to use dead stock fabric in Austin, TX where I sourced from a local sewing group, and getting all organic sustainably made cotton from a mill in CA and then using sustainable dyes. I am hoping to come to AFW 2020 as a new sustainable fashion designer and share wearable clothing line.
HEIRLUME COUTURE

Established in 2015, Heirlume Couture is a wild and adventurous ready to wear wear line. This seasons collection debuts a modern kimono style, wild and tropical, made to flatter the figure. Heirlume Couture offers a luxury feel using high quality fabrics tailored for the traveling woman. Our philosophy is it “75 and sunny somewhere.”

heirlumecouture.com

DIANA BOCH

Diana Boch was born in Seoul, South Korea, to Mexican-American father Alfredo Miranda and ​Korean born mother Yong Nan Yun. Diana spent the first 5 years in South Korea while her father was stationed at Kunsan Air Base, before moving to the United States. From there, she lived in California, Mississippi, Texas, among others, going from military base to base.

From a young age, Diana knew she wanted to be an artist. Along her journey, she has won awards for her artwork, attended the Art Institute of Las Vegas majoring in animation, received an Associate’s Degree for Fashion Design at the California Design College, and has worked in the fashion industry, sharpening her skills and learning new sewing techniques for the past 10+ years.

Diana is currently busy working on a new clothing collection for her clothing brand relaunch, while raising a family. Diana is the mother of 4 amazing boys and is married to Myles Boch, having recently celebrated their 10 year wedding anniversary.

Dianayunboch.com

ELARA CULTURE

My love for fashion has been a huge part of my life since I was a little girl. I remember walking through Walmart at the age of ten and seeing Mary-Kate & Ashley’s clothing line and being so mesmerized by it all. I quickly forgot about my dreams of being a doctor, all I wanted was to design my own clothing. As I grew older, my passion for art and creativity grew along with me, leading me to major in Graphic Design at The University of Texas at Arlington and graduated in 2013. After graduation, I worked in the family business and put my design plans to the side, but in 2018 I came to my senses and started to work towards my ambition. I sat down and thought about exactly what I wanted to do, and how I would go about it. As a Muslim American, it gets hard to find modest clothing sometimes, especially that fit my style and personality. I decided, that creating modest clothing, not specifically directed towards Muslims would be the best route for me. I wanted to create a chic look for young women to be able to express themselves while staying modest. My pieces are derived from different cultures and eras of time.

VERONICA

My name is Veronica L. Vivanco. I am from Arandas, Jalisco, Mexico. I am 43 years old.
I have lived in Austin for 14 years, with my husband and 2 daughters. Ever since I was an adolescent I have been interested in sewing and handmade knitting, such as crochet and tatting.

I studied fashion design in Guadalajara, Jalisco, Mexico. Afterwards, I got married and moved to Texas with my husband. I divide my time between being a homemaker and creating my designs. I have participated in the, “Trash Makeover Challenge” every year since 2013. Now that my daughters are older I am looking for new opportunities in fashion design.

TASHUMBRA

Hi, I’m Tashumbra! (pronounced Tuh-shum-bruh) I guess you can say it all started as a young girl growing up in Oak Cliff, TX where I realized that I had a bit of a creative side. I’ve always had a love for the arts! From drawing to fashion and everything in between I wanted to try it; which is why I’m pretty proud of having the opportunity to study and obtain degrees in Design, Art and Fibers.

In 2009, I made a clutch bag for myself which led me to the crazy idea of starting a handbag line. That then led me into wanting to become a better sewer by making clothes so I introduced a ready to wear line in 2012 in Dallas, TX. Tashumbra. is a contemporary ready to wear brand for and inspired by women. I enjoy creating styles that are chic and modern with a sophisticated kick. My goal is to make things that people can enjoy because fashion is fun and you should have a blast!

tashumbra.com

WHITE TEETH BLACK LUNGS

My brand stands for equality and freedom of creative expression. We have all been that one person who has felt different, odd, the weird kid. This brand unites all people from all walks of life. I like to integrate different people from different cultures as well as different people from different walks of life. I like to tell a story through each thread and each garment.

Growing up, all I ever wanted was to address the most eccentric without even knowing it. I want people to feel comfortable dressing as eccentric as they please without judgement. I am here to start a new wave that supposed genre and Fashion where art is anything you can get away with. We have had to smile with her white teeth for too long when our lungs feel black from the toxicity and emotions and perceptions of the world. I’m here to create that balance for Fashion.

VCHERI

Veronica “Cheri” Schofield is a clothing designer with a unique vision for the stylish women on the go. VCheri Designs embody classic textures with fresh colorful, functionality. Her designs convey confidence, beauty, and satisfaction to those that take an interest in her creations. Veronica’s work has been featured in online and print publications like Oxygen Magazine, XEX Magazine, New Orleans Gambit Magazine, Design Scene, Elegant Magazine, Voyage Houston, Great Day Houston, and Houston Chronicle.

This New Orleans native launched her brand in Houston, and released her first retail capsule collection in partnership with “Launch”, an emerging designer Pop-Up Shop. Vcheri has also sold with Macys-NorthStar in San Antonio and the Houston Galleria at The Pop Up Shop. In addition, VCheri has carved out her own presence on the web producing her line right here in Texas.

vcheri.com